CANADIAN MARKET PROFILE
Canadian Market:
Canadians as Tourists:
Canadians as Foodies:
Canadian consumers are well informed and increasingly conscious of their diet:
Canadian demand for high value-added food products is rising as the market focuses on the qualitative side:
Taste of consumers is changing rapidly in the Canadian market, several trends stand out:
- Canada's population is 35.4 million
- Canada's GDP is US$1.55 trillion
- GDP per capita is US$50,001
- PPP per capita is US$42,891
- Canada'a import trade per year is worth US$45 billion
- Canada is the world's 7th most valuable source market for international tourism worth US$33.8 billion - a figure that does not include the international transport.
- Toronto is the 4th biggest city in North America, consumers are with medium to high income bracket, educated and regular responsible travellers.
- The exhibition date has been timed to be one week before Canada's Thanksgiving, in order to maximise trade sales. In addition the end of September is the holiday peak booking period for Canadians planning their winter and upcoming spring/summer destinations.
Canadians as Tourists:
- Canadians are primarily independent travellers, preferring a customised itinerary compared to a packaged trip. They like to arrange all the different components of the holidays (flights, hotels, tours etc.) themselves.
- Beach holidays and city-centred holidays are the most preferred.
- 65.2 million outbound trips minimum per year with an annual growth increasing by nearly 6%.
- More than 65% of their trips are for leisure purposes.
Canadians as Foodies:
Canadian consumers are well informed and increasingly conscious of their diet:
- Canada's population is multi-ethnic and ultra connected to social networks.
- Increasing number of diverse range of consumed products with consumption patterns becoming more sophisticated.
- Consumers are becoming aware of the importance of eating the right products for health.
Canadian demand for high value-added food products is rising as the market focuses on the qualitative side:
- Gourmet products are steadily increasing.
- Supermarkets looking for new traditional and also innovative products.
- The regional products and crafts are on the rise in the Canadian market: they impress with their authenticity.
- European products are often regarded as expensive and elitist but an excellent image on which to build.
Taste of consumers is changing rapidly in the Canadian market, several trends stand out:
- Sophistication in consumption patterns and upmarket products consumed.
- Go-local phenomenon continues to gain importance.
- Growing demand for regional products, healthy and ethnic.