Travel, trade and taste under one roof.
Discover the world's tourism, trade, gastronomy and culture.
Running in the USA and Canada since 2016, World of Travel is the only marketplace in the world where countries organise their own workshops and roadshows at the same time as other countries. They target the trade first (B2B), then connect with consumers (B2C) looking to discover new travel offers in every segment around the world.
Meet travelers in Ocala, then buyers and travelers in Orlando. Choose one show or exhibit at both.
A consumer show beside the Ocala Home & Garden Expo. Travelers aged 55 to 75 from The Villages and Central Florida come ready to plan their next trip face to face.
B2B workshops on October 1 and 2 in a dedicated seminar and conference room, then the consumer show on October 2 and 3 in the main North Hall. Countries meet the trade, then the public.
| At a glance | Ocala | Orlando |
|---|---|---|
| Dates | September 25 & 26, 2027 | October 1–3, 2027 |
| Show days | 2 | 3 |
| Visitors | 14,000+ | 5,000+ |
| Focus | Consumer | B2B workshops (Oct 1 & 2), B2C show (Oct 2 & 3) |
| Where | World Equestrian Center, Building Expo 1 | B2B in a seminar and conference room, B2C in the main North Hall |
| Best for | Selling trips directly to travelers who book after meeting you | Meeting trade buyers and media while reaching Central Florida consumers |
one block is 15 targets
Distribution targets, reprints and newswire channels include
Two shows, two audiences. Ocala brings retirees and pre-retirees who love to travel. Orlando brings trade buyers, media and a fast-growing Central Florida community.
Frequent travelers with flexible schedules and higher spend per trip.
Strong interest in cruises, guided tours, cultural travel and extended stays.
They prefer trusted brands and personal service, and often book after meeting you face to face.
Six things happen on the show floor. Drag to browse.
A premier gathering of Ministries of Tourism and travel industry leaders, held inside the World of Travel Expo.
World of Travel partners
World of Trade partners
Put your destination, brand or product in front of travelers who like to plan their next trip face to face.
Pick what fits. Each option opens the registration page.
Exhibitor registration Exhibition stand enquiry Trade registration Visa informationSomething else? Use the contact page or the enquiry form.
